Redesigning the ultimate finance app for MSMEs in Africa

Mobile Application Redesign 2022

Background

After a successful launch of their MVP1, I was brought it to redesign version 2.0 of the mobile application.

Objectives

  • Create and maintain a design system
  • Introduce relatable imagery as visual aides
  • Expand the visual brand for online-ready assets

Onboarding

Using the local language within a traditionally rigid field like finance, helps humanise the platform as not-so-far-away-from-reality.

Nielsen's Usability heuristic #2: Match Between the System and the Real World


Recording cash transactions

Despite the prevalence of mobile money, cash still remains a big percentage of all sales. Here is how a user can send a digital receipt for a cash transaction.


Referrals

Building trust amongst CICO agents, being pillars of their community, is often necessary to advance financial literacy goals.

Financial Confidence Principle #2: Give users a reason to trust you


Account deletion

In good faith, anyone that created an account should be able to delete it, catering for the relevant legal, financial and ethical considerations.



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