Financial inclusion at the Last Mile
Mobile application research & design
| Client | Leja Ltd. |
|---|---|
| Industry | B2B Fintech |
| Role | Product (UI/UX) Designer |
| Deliverables | Mobile application UX research & design |
The Solution
Using established best practices in context.
Match between the system and the real world.
Using Kiswahili and relatable imagery within a traditionally English-dominant field helps humanise the platform as a representation of what happens day-to-day.
Nielsen's Usability heuristic #2
