Azadi Gathui

Product Designer & Analyst

Product Design

Jireh Health

User Experience Researcher Web app · Marketing graphics · Landing page

  • Led UX research for a health-financing web app targeting MSMEs and individual policyholders in Kenya.
  • Designed accessible onboarding flows, marketing assets, and a product landing page from discovery to high-fidelity prototype.
  • Coordinated with clinical and engineering stakeholders to translate compliance constraints into usable product flows.
  • UX Research
  • Figma
  • Accessibility
  • Prototyping

Leja

Product Designer Mobile app · Marketing graphics

  • Designed referral, onboarding, and transaction flows for a B2B fintech app serving Kenyan micro and small enterprises.
  • Led Kiswahili localisation, cutting cognitive load for non-English-dominant users and improving usability test completion rates.
  • Maintained a Figma component library and produced marketing graphics across a 3-year engagement.
  • Figma
  • Mobile UX
  • User Research
  • Localisation
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CarNayo

Product Designer Mobile app design

  • Designed end-to-end UI/UX for a Congolese ride-hailing app, covering separate driver and passenger journeys.
  • Built a design system optimised for low-bandwidth conditions and entry-level Android devices.
  • Unified two distinct user mental models — driver and passenger — within a single navigation structure.
  • Figma
  • Mobile UI
  • Design Systems
  • User Flow Mapping
CarNayo work sample 1 CarNayo work sample 2 CarNayo work sample 3 CarNayo work sample 4 CarNayo work sample 5 CarNayo work sample 6 CarNayo work sample 7 CarNayo work sample 8 CarNayo work sample 9

Impact Initiative Kenya

Freelance UI/UX Designer Landing page

  • Designed and built a landing page for a Kenyan charity platform focused on grassroots community impact.
  • Figma
  • HTML & CSS
  • Landing Page Design

Crossover

UX Designer Interactive prototype · UX assessment

  • Prototyped an AI-powered e-learning platform under timed, competitive conditions for a global UX hiring assessment.
  • Applied end-to-end UX methodology — research synthesis, IA, wireframing, and high-fidelity prototyping — within a constrained timeline.
  • Figma
  • Prototyping
  • Information Architecture
  • Wireframing
Crossover work sample 1 Crossover work sample 2 Crossover work sample 3 Crossover work sample 4 Crossover work sample 5 Crossover work sample 6 Crossover work sample 7 Crossover work sample 8 Crossover work sample 9 Crossover work sample 10 Crossover work sample 11
Data & Analysis

Zindua School

Data Analyst Machine learning model · Exploratory analysis · Species predictions

  • Built a Random Forest classifier predicting IUCN Red List threat status for Kenya's 335 Data Deficient species, trained on 35,000+ global records.
  • Managed end-to-end data pipeline: wrangling 8 IUCN CSV sources, exploratory analysis, feature engineering, and SMOTE for class imbalance.
  • Achieved 87.5% test accuracy and 90.1% cross-validated F1 score; delivered predictions as a conservation research prioritisation tool.
  • Python
  • scikit-learn
  • pandas
  • Machine Learning
  • Data Visualisation

Independent

Researcher & Designer Interactive Tableau dashboard

  • Built an interactive Tableau dashboard exploring Kenya Power electricity pricing, affordability, and the renewable energy transition.
  • Synthesised government tariff schedules, household income data, and regional generation statistics into a single exploratory tool.
  • Tableau
  • Data Journalism
  • Research
  • Data Wrangling
Editorial Design

UN-Habitat

Freelance Editorial Designer Editorial design

  • Delivered editorial design work for the United Nations Human Settlements Programme (UN-Habitat).
  • Adobe InDesign
  • Editorial Design

UNFCCC High-Level Champions

Freelance Editorial Designer Position paper layout

  • Laid out a position paper for the UNFCCC High-Level Champions — the official champions of the Paris Agreement.
  • Adobe InDesign
  • Editorial Design

inABLE

Freelance Editorial Designer Conference booklet

  • Designed the Inclusive Africa Conference booklet for inABLE, Kenya's leading assistive technology and disability advocacy organisation.
  • Adobe InDesign
  • Accessibility
  • Editorial Design

Children's Investment Fund Foundation (CIFF)

Freelance Editorial Designer Event report

  • Designed the official event report for the Children & Youth Pavilion at COP27, commissioned by CIFF.
  • Adobe InDesign
  • Report Layout
  • Editorial Design

LCOY Kenya

Volunteer Rebranding · Event graphics

  • Rebranded and produced event graphics for YOUNGO's annual Local Conference of Youth on Climate Change in Kenya.
  • Adobe Illustrator
  • Branding
  • Event Design

African Youth Conference on Climate Change (AFRIYOCCC)

Volunteer Resource pack · Conference programme

  • Designed the attendee resource pack and conference programme for the African Youth Conference on Climate Change.
  • Adobe InDesign
  • Editorial Design

Society for International Development (SID)

Freelance Editorial Designer 300-page research publication

  • Laid out a 300-page collaborative research publication for the Kenya Energy Atlas, a joint SID–government initiative.
  • Managed complex layouts integrating maps, charts, and long-form academic text across multiple thematic chapters.
  • Adobe InDesign
  • Complex Layouts
  • Data Visualisation

3408 Belva

Freelance Editorial Designer Apartment catalogue

  • Designed a property catalogue for a green-living residential development in Parklands, Nairobi.
  • Adobe InDesign
  • Editorial Layout
Branding & Visual Design

Embassy of Antigua and Barbuda

Freelance Graphics Designer Graphics

  • Designed graphics for the Embassy of Antigua and Barbuda.
  • Adobe Illustrator
  • Graphic Design

Lab Owners Hub

Freelance Branding Designer Brand identity

  • Developed brand identity for a healthcare lab management and owner networking platform.
  • Adobe Illustrator
  • Brand Identity

Qoba

Freelance Branding Designer Brand identity

  • Designed brand identity for an SME point-of-sale SaaS product.
  • Adobe Illustrator
  • Brand Identity
  • SaaS Branding

Belva Homes

Freelance Branding Designer Brand identity

  • Created brand identity for a luxury residential real estate company in Nairobi.
  • Adobe Illustrator
  • Brand Identity
  • Logo Design

Lizopendwa

Freelance Branding Designer Branding · Social media templates · Product design

  • Built full brand identity, social media templates, and product packaging design for a Kenyan brass jewellery brand.
  • Adobe Illustrator
  • Brand Identity
  • Product Design

Herbivore Garden Center

Graphics Designer & Social Media Manager Social media graphics

  • Created social media graphics and managed digital content for a Nairobi-based garden centre.
  • Adobe Illustrator
  • Social Media Design
  • Content Management
Skills
  • UX Research
  • Interaction Design
  • Information Architecture
  • Prototyping & Testing
  • Data Visualisation
  • Accessibility Design
  • Figma
  • Tableau
  • Adobe InDesign
  • Adobe Illustrator
  • HTML & CSS
  • Python