Financial inclusion at the last mile
Formalising MSMEs to promote access to financial services. Product design for Leja Ltd., a B2B fintech platform.
- Client
- Leja Ltd.
- Role
- Product (UI/UX) Designer
- Deliverables
- Mobile application UX research & design
The Solution
Using established best practices in context.
Match between the system and the real world.
Using Kiswahili and relatable imagery within a traditionally English-dominant field helps humanise the platform as a representation of what happens day-to-day.
Nielsen's Usability heuristic #2
